Sunday, July 23, 2006

EA Says 40/40/20 on Market Share

EA has talked a little about what they think about the industry and how it will turn out. They have a lot of good thoughts but do remember they don't base these predictions on how they will support a console. It's all about user base. “I don’t want to be indiscreet, but the truth is EA is most committed to the platform with the biggest installed base (Sony)…One of the things that we noticed after E3 is we thought, you know, we’re going to support Nintendo, they’ve got an extraordinarily loyal base of consumers all over the world, and we had a number of games we planned to make for Nintendo Wii. That said, we were very surprised by the level of enthusiasm we saw at E3 and subsequently for the Wii.” “This is not a business plan, but there are a lot of people at EA who are walking around whispering: “40 / 40 / 20 per cent.” The last time out, it was 65-70 per cent PlayStation, and everybody else divided up the 30 per cent that was left. Microsoft obviously took a big piece. Now it looks like 40 / 40 / 20 - Microsoft, Sony and Nintendo - and that is good for us, and it’s good for people who like games.” “Let me tell you, if they get up to 20 per cent worldwide, that is a momentous event right there. Look, I’m not predicting it’s 40 / 40 / 20, and I hope you understand that is not EA’s business model - I’m just telling you that the buzz going around is that rather than this huge, lopsided victory for one, and then a pretty good number two and a distant third, you can see some parity for the top two. You could even see 30 / 30 / 30, something like that.” Well that seems like a really good predction. I wouldn't be surprised at all to see the 30/30/30 thing. But Sony is definetly going to lose a lot in my opinion and MS will continue to gain. But I think NIntendo will gain a little more than people every expected. I could definetly see the 3 way tie at the end of this generation. With Sony in my opinion making a few huge mistakes while the Wii and X360 seeming almost to work hand in hand to defeating the PS3 it may be possible to see the 3 way tie. But we'll have to wait awhile to see if this ever comes true. But I have a feeling that we'll be defiently surprised to see the outcomes of this generation. Zucas


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